If you’re looking for a great all-day eye liner, waterproof brands aren’t your answer. You need our water-resistant eyeliner.Recently rated as a “beauty breakthrough” by PREVENTION Magazine, blinc offers this innovative water resistant, no-smudge eyeliner. Liquid and easily applied, blinc eyeliner forms a water-resistant layer of color that contours to your eyes. Since blinc is not a cosmetic paint like conventional eyeliners, it doesn’t fade, smudge, run or flake, even if you cry or rub your eyes.